Exploration Place CEO Says Pulled McDonald's Ad Be-little's Museum

By CKPGToday
January 12, 2018 - 5:21pm

Complaints from museums including Exploration Place in Prince George have prompted McDonald's Canada to pull a national radio ad. The ad featured a museum guide telling visitors that there were dinosaurs and then there weren't, and said people could pay five-dollars for a museum visit or spend the money on its new five-dollar McPick Meal Deal. 

Exploration Place CEO Tracy Calogheros says she feels the ad be-littles the museum, which has a dinosaur exhibit, as well as suggests a burger is more valuable than a learning experience. The fast-food chain says the ad was meant as a humorous way of promoting its new Meal Deal and has apologized for any offence. 

 

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